The Vice President Executive Producer of Assassin's Creed, Marc-Alexis Côté, has stepped out into the spotlight on the BAFTA Youtube channel at an event a few days ago giving off a curated speech commenting on Ubisoft's flaws and the intended direction the franchise will follow for the foreseeable future upon the release of Assassin’s Creed Shadows serving as the inflexion point for such a change in the narrative direction.

Describing his trajectory as a rookie game developer all the way to his actual status as Executive Producer for the overall franchise, he presented the audience with a complete breakdown of the core values of “What Assassin’s Creed should be” in other words, he transparently commented on the way they develop each iteration via their “Brand Framework” which is basically a codex under the form of internal documents given to the devs from which they need to base their work and efforts for the continuity of the Lore.

Breaking the Framework into the following aspects; 

• Identity: Immersion, storytelling and thrilling gameplay.

• Intentionality: Every creative decision made by the devs ought to reflect the shared vision and values of the Framework to ensure that the identity is not diluted and continuity is strong footed.

Prioritizing direct and selected feedback over the community as a means to an end.

“Putting the player at the center of our creative vision” is also one of the substantial statements issued by Côté which clearly shows that they are aware of their position with the fanbase that nurtured the franchise for so long and are willing to turn the tables in their favor bringing new experiences in the good old Assassin’s Creed fashion applying the aforementioned “core values” described in their “Brand Framework”. 

These “core values” will not only restructure their approach to how an Assassin’s Creed game is made, but from now on, they will also implement new data collected by their new initiative that aims to “involve their most engaged fans into the early development cycles” with the intention to listen to a much more direct feedback instead of “actively listening to general community feedback and running large scale studies” which is yet another example of Ubisoft going all in and taking the helm, considering the hard working fan communities and content creators that adhere to what the franchise was originally praised for in the past first and the public that spawned with the latest iterations second.

Or so it seems, given another pungent declaration in which Ubisoft now seems eager to “restore the balance” in terms of narrative both past and present as he acknowledged that “15 years of Lore has made the approach to newcomers difficult to approach”, however, the downside to such a bold move can lead to even more division, to which we can all agree; the fanbase is in a very dire situation. 

But fear not! 

Because this means that a great change in how the future instalments will be crafted will come out of this, presenting the “Vertigo Of History” initiative as a new way to develop the Assassin’s Creed games by focusing on the idea that “Past, Present and future are connected” therefore, how the past defines who we are and how it will affect our future.

Emotional wording aside, this will basically mean that the way Modern Day and the Historical storyline will be designed will be completely overhauled; by pretending to “place history back at the center of the player’s experience”, which is a bit contradictory to what you just read, I know, but the trade-off is that when Modern Day will be tapped into, they will explore “deeper themes regarding genetic memory, identity and autonomy” which is until now, left to the interpretation of the public and not very clear. In any case, Modern Day will be explored deeper so that’s a good step toward restoring that “balance” if true.

Balance, accuracy and diversity victims of hate.

With this in mind, it is important to note that Côté also openly stated that “Absolute accuracy is not our goal, it has never been and never will” of course referring to the historical aspect of the game the franchise is notoriously known for, for the first time clarifying their intentions when making their games reminding us that it is a “Historical Fiction” at the end of the day in response to the previous months of continuous attacks via their Social Media and even directly to the developers themselves who saw their work tarnished by mentally draining and smile-erasing comments completely destroying their work due to the appearance of anachronistic or plain out non-existent elements in the latest RPG trilogy and most recently, the upcoming Assassin’s Creed Shadows which, dare I say, has suffered from one of the most hateful waves of backlash the internet has seen in the past 4 years for very miserable reasons; from fruits appearing in the wrong season in one of the trailers to plain out racism towards Yasuke because of his African provenance hiding behind pathetic ill-crafted shields of “It’s not me who says it, it’s history!”.

Of course, we are not going to deny the fact that they made some inexplicable mistakes that are obviously due to a lack of professional consultation by actual Historians and experts -which were brought in much later into Shadow’s dev cycle according to insiders who have reached out to the renowned leaker and French Youtuber j0nathan- or the scandal over the insensitive design of PureArts promotional figures which displayed the two protagonists, Naoe and Yasuke posing over an iconic Japanese Torii gate, which, was one-legged and very reminiscent of the Sannō Shrine, a real life Torii Gate which was left partially destroyed by the bombing of its hosting city, Nagasaki during WWII. In any case, online crusades and Scandals behind, around the 36:00 mark, Marc-Alexis Côté concluded his speech on the attacks to the company by claiming that “Our commitment to inclusivity is grounded in historical authenticity and respect for diverse perspectives, not driven by modern agenda”

From now on until February 15, 2025, it is but a waiting game to see if all of this turns out to be true or if it falls down to the pile of broken promises.

Personal Commentary:

Listening very carefully to what Côté openly said during the conference; I realized just how grand this franchise is and how far it has come. I remember the very first time I played Assassin's Creed II -my entry point- back in 2011 and the insta-love that struck my prepubescent brain. These feelings of discovery, wonder and diversity that are constantly talked about throughout the presentation are real, they were there when we first picked up the controller and began exploring the Genetic Memories of Altaïr and Ezio, as the years passed, we eventually discover more and more of this franchise and eventually witness its fall down the rabbit hole of corporate greed and uber-rich execs that would do anything in their power to drain you until your last cent. So it feels refreshing to see such transparency from Ubisoft and from the one that is supposed to be the closest thing to a lore master no-less. All in all, these are just promises and embellished corporate slang to make it more appealing, plus he contradicted himself by claiming that they aim to restore the balance only to say that they will basically put Modern Day on the backburner 5 minutes later...

My best guess is that they're attempting to suffocate the fire and make up for their mistakes now that they realized we never were the "Ye Olde Nostalgicus" pricks most of the community and newcomers to that extent make us to be, simply because we don't follow the same opinions, ideas and tastes as them, who are fruit of a modern generation of gaming that, similarly to movies and music is utterly decadent with no more interest behind what is shown at first glance and no self-pondering of things with very few exceptions. This also applies outside of entertainment as well, the masses are somewhat dullified by mainstream and geopolitical engineering crafted by our governments who only want to see us fight each other for the skin tone of a character or goddamned fruits popping up at the wrong season all the while entitled nobodies destroy entire communities and groups of joyful people who just want to love, share and enjoy the experiences this franchise gave them in the first place. 

But I digress. 

I'm not very hopeful in terms of Modern Day and it is at this point, for me, the true narrative of the franchise, take it or leave it, up to you of course, but it was once integral and as Côté said and I also think it to be true:

 "Assassin's Creed is more than just a game, it can be a platform for meaningful exploration and reflection". 

Question everything.

 -Joe (Ubicypher) signing off.